Clara Yochum
Copywriter, Employee Benefit Specialist
Owner, Clarafication
Clarafication
Clara specializes in communicating employee benefits plans and other human resource programs. We have 28+ years experience in our field working with organizations throughout the Midwest. The SosaGroup and Clarafication have collaborated since 1992 to work with several large hospital systems to communicate their benefits and HR programs.
If you would like to learn more about the work we’ve done and our approach to communication, please call us or send us an email. We’d love the opportunity to talk with you about your employee communications needs. Please take a look at some of the projects we’ve worked on together on this page.
Role with SosaGroup
Clara provides expertise in copywritng, project management, consultation and client relations for specific client projects.
Internet and MultiMedia
Designed for both the Latino Commumnities and the general population interested in Latino-owned businessess or issues.
Farm Bureau Insurance
Bilingual outreach marketing/educational materials targeting newer immigrants. Insurance Line publications, ads, brochures, posters.
Please scroll down to review our Latino Marketing portfolio.
Some of these samples have a more in-depth story to tell. We’d share an insight or two on what it took to conceive, develop and deliver a specific identity. Find them with your mouse and click to download more information.
Please review some of the brand identities that we’re developed for Latino-owned businesses and corporate Latino marketing programs.
Products/Displays
Targeted primarily to the US Latino consumer
CD jackets
Literature P-O-P
Cultural Pride apparel
Restaurant Window Graphics
Promotional Products
Promotional patches
Educational textbook supplements
Latino-targeted print communication
Sometimes all-Spanish or bilingual
Character brand
development
Union Federal Bank (now Huntington Bank)
Spanish marketing materials coordinated with a non-profit organization. Service directory, Ads, Postcards, brochures
HETO: Hear tin Education Outreach
Hispanic Business Council of the Greater Indiianapolis Chamber of Commerce
Designs by Liz Jewelry
National City Bank
DiverCity program
LaPlaza
CulturaLink
KeyBank
SanaMundo
