Role with SosaGroup
Clara provides expertise in copywritng, project management, consultation and client relations for specific client projects.
Please scroll down to review our recent print portfolio.
Recognize some of these?
Print is where it started for us
Today, print makes up less than half of our projects, but our clients know its immense value. We utilize print as a supplement to digital communication—especially as a way to direct traffic to a site, or to reach customers by mail or in-person. Full-color, digital printing—especially produced by online printers—has made exciting, impactful brochures and other print much more affordable.
A printed piece is a tangible realization of a brand.
Sensory cues from characteristics like paper quality and color palettes combine to form a reader's impression of a company. We use analytical methods to evaluate abstract issues such as color and typography and to determine the best design direction.
By figuratively and literally putting their brand in the hands of their audience, businesses transmit messages about their values and strengths. Visual characteristics, the tone the company uses to write
about itself, and the media in which the company appears combine to form a perception.
Sometimes, it’s important to a customer to have a tangible item in their possession about your company. It makes connections that are purely off-line.
